121% Growth in Media & Advertising for Nasuni’s Hybrid Cloud Platform

Media and advertising leaders understood the value of Nasuni’s hybrid cloud platform early. One of our customers in this space has relied on us since 2012, and currently has users accessing 10+ PB of data from around the globe. Today we’re excited to share that our continuing innovation and strong track record in this sector is translating into rapid growth. In the last 24 months, Nasuni has seen a 121% increase in data under management from media and advertising firms.

Enterprise interest in modern hybrid cloud environments is expanding. Frustrated with the limitations of traditional network-attached storage and backup technologies, IT leaders are driving the transition to hybrid cloud solutions that provide unlimited cost-effective scale, fast performance from every location, and built-in security. Media and advertising firms share these needs, yet they are also at the forefront of GenAI adoption, intensifying their need for a modern hybrid infrastructure.

As we see it, Nasuni is gaining traction as a hybrid cloud platform in media and advertising for 5 main reasons:

1. Scale & Modernization

As data grows, cyberthreats evolve, and the needs of creatives change, the traditional ways of storing and providing access to data have failed. A modern hybrid cloud environment that combines unlimited scale with fast access to files from anywhere is far superior, and uniquely matched to the needs of modern media and advertising firms.

2. Generative AI

The creatives in these sectors are among the leading adopters of GenAI tools, whether that involves content production, ideation, A/B testing or consumer & market analysis. Although we’re still in the early days of this enterprise AI wave, these tools are already an essential part of the fabric of creative firms, and IT has to provide users with the infrastructure capable of supporting the technology. Which brings us to our next point.

3. Data Intelligence

Nasuni is an essential partner in any AI initiative. Our hybrid cloud platform provides the data intelligence and data curation needed to ensure GenAI projects provide maximal value and deliver real insights.

4. Creative Collaboration

As content production becomes more complex, collaborative, and global, Nasuni provides a single platform designed for global collaboration with fast performance and no file size limits. The Nasuni File Data Platform has become an integral part of the workflow at Crain Communications and other leading media brands, along with numerous marketing and advertising agencies.

5. Protection Against Threats

Ransomware is not going away, and Nasuni’s built-in backup and security protects firms’ creative assets, ensuring that file data systems provide early ransomware attack warnings and rapid recoveries.

Operation at a Global Scale

That’s five, but we can’t neglect cost, either. Our platform helps firms save up to 65% relative to traditional file storage and backup. And all of these benefits and capabilities are delivered through a single, easy-to-manage platform. Jason Scott, Director of IT at 9Rooftops Marketing, one of the largest integrated marketing and communications firms in the world, summarizes the industry value best:

“Nasuni’s cloud-first, best-in-class solution was able to completely replace our traditional file storage due to its scalable cloud capacity, automatic data protection, seamless collaboration, and simple management. Now, we can operate confidently and without disruption at a global scale.”

This 121% growth is a good start, but as we look ahead to the next few years, we expect to accelerate our momentum in the industry. We have the hybrid cloud platform technology, the team, and the resources. If you represent a media and marketing firm, or the needs of your organization match some of the themes outlined above, please read our customer case studies or take a look around our site to learn more.